Koval, Oksana; Nabareseh, Stephen; Chromjakova, Felicita; … - In: The TQM Journal 30 (2018) 6, pp. 679-700
Purpose: To achieve higher customer satisfaction (CS), companies implement continuous improvement (CI) programs, regardless of the growing evidence of their failure to achieve declared goals. The purpose of this paper is twofold: first, to identify whether companies are able to improve CS...