Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and...

This study, based on lived experiences of a sample of Nigerian entrepreneurs in the UK, provides an insight into why ethnic minority entrepreneurs work and feel justified in working outside the formal/legal structures regulated by government. It contributes an understanding of ethnic...