Plaza-Casado, Ana; Blanco-González, Alicia; … - In: European research on management and business economics 30 (2024) 1, pp. 1-9
important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers … study tests whether home country information and legitimacy affect the legitimacy of EMNEs and consumer purchase intentions …. Specifically, this research focuses on EMNEs of Chinese origin due to their rapid growth at the international level and in the fast …