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the Muslim dominant markets around the world through the consumer animosity perspective, to provide better understanding … discussed. Design/methodology/approach – The analytical definition of consumer boycotts through the consumer animosity … intentionality attributions with animosity and consumer boycotts are assessed before strategies to deal with the issues are diagnosed …
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Although brands are acknowledged as significant assets in a firm's value creation and differentiation process, branding literature often describes opposing perspectives and contradictory demands. This article develops a framework of three strategic brand management archetypes that provide new...
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This paper explores the relationship between flexibility in spatial governance partnerships and their legitimacy. While … partnerships have become increasingly prevalent, questions have been raised about their accountability or ‘input’ legitimacy …. However, recent research highlights how multiple norms of legitimacy exist and how flexible delivery of aspired outcomes may …
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xiii, 173 p. : ill. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number.
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Consumer boycotts often provide a disciplinary mechanism against firms deviating from established social norms. Such actions tend to be organized by people through reference groups with a social mission. The intensity of the group identity is, however, private information. Therefore, the...
Persistent link: https://www.econbiz.de/10011451461
Activists denouncing firms for what they consider unethical conduct (e.g., poor treatment of labor or practices that are harmful to the environment) often pressure firms through consumer boycotts. This paper presents a model of international trade with heterogeneous firms and endogenous...
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