Liu, Honglin; Nawal Hanim Abdullah; Shin Yiing Lee - In: Cogent business & management 11 (2024) 1, pp. 1-14
The significance of ancillary services within the airline industry is progressively gaining prominence. As such … review of ancillary services on passengers’ willingness to pay and the personalized pricing within the airline industry … selected region has not been widely covered. Nonetheless, this article can potentially be valuable for researchers and airline …