Purpose: This study aims to analyze the impact of newly created brand awareness on customer’s buying behavior in online environment. Design/methodology/approach: The authors analyzed more than 280,000 online customer journeys from four e-commerce stores based in Slovakia. Within the results...

In 2009, when the effects of the economic crisis were fully felt, countries around the world experienced negative impacts, starting from the USA, where the crisis began, through Europe to Asia. Economic cycles, fluctuations, and crises are a common part of the financial market, for example, the...

In 2009, when the effects of the economic crisis were fully felt, countries around the world experienced negative impacts, starting from the USA, where the crisis began, through Europe to Asia. Economic cycles, fluctuations, and crises are a common part of the financial market, for example, the...