Riley-Huff, Debra A.; Herrera, Kevin; Ivey, Susan; … - In: The Bottom Line 29 (2016) 2, pp. 67-85
Purpose This paper aims to examine the fundraising strategy known as crowdfunding because it applies to galleries … experience with the fundraising method. Findings Some GLAM organizations are attempting crowdfunding projects with varied levels …, libraries, archives and museums (GLAM) and to share a crowdfunding case study experience. Design/methodology/approach A rich …