Maheshwari, Vishwas; Vandewalle, Ian; Bamber, David - In: Journal of Place Management and Development 4 (2011) 2, pp. 198-213
Purpose – The aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. This research reviews the evolution, development and effectiveness of the place branding concept from the perspectives of regeneration, growth and...