Marren, Patrick - In: Journal of Business Strategy 24 (2003) 1, pp. 6-7
Espouses the phrase “business strategy” and goes on to explain what the understanding of business strategy is not in a long bulleted list (20). Gives examples of what good business strategy is, citing Rosabeth Moss Kanter and Louis Gerstner (the saviour of IBM). Does not, though, agree fully...