In recent years, strategic renewal has become a projecting area in contemporary management research. It refers to the process that allow businesses to change their strategic intent, learning and capabilities. This paper seeks to develop a theoretically perspective on the active nature of the...

This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...