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Creativity and publication in marketing
Stewart, David W. - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 65-72
Persistent link: https://www.econbiz.de/10012296599
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Criteria for protectability of a creative product : creative nature and originality
Solomonenko, Liliya Alexandrovna; Dultsev, Anton Igorevich - In: Journal of advanced research in law and economics : JARLE 7 (2016) 1/15, pp. 109-115
Persistent link: https://www.econbiz.de/10011723236
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Can capital constraints restrain creativity? : the spillover effect of budget constraints on employee creativity
Véricourt, Francis de; Hales, Jeffrey; Hilary, Giles; … - 2017
When setting budgets, managers may place constraints on how resources can be used in an effort to mitigate opportunistic behavior by subordinates. These restrictions can affect the ability of the subordinate to succeed in the budgeted task, but may also have an unintended spillover effect on the...
Persistent link: https://www.econbiz.de/10011674376
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Can capital constraints restrain creativity? The spillover effect of budget constraints on employee creativity
de Véricourt, Francis; Hales, Jeffrey; Hilary, Giles; … - 2017
When setting budgets, managers may place constraints on how resources can be used in an effort to mitigate opportunistic behavior by subordinates. These restrictions can affect the ability of the subordinate to succeed in the budgeted task, but may also have an unintended spillover effect on the...
Persistent link: https://www.econbiz.de/10011687098
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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The priming effect of competitor product information on advertising creativity
Brown, Mark; Bhadury, Roop; Bansal, Nitin; Bloxsome, Ellen - In: International journal of market research 62 (2020) 5, pp. 633-648
Persistent link: https://www.econbiz.de/10012308979
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The criteria of copyrightability used in Russian judicial practice
Kashanin, Andrey V. - National Research University Higher School of Economics - 2014
conclusion that there is a trend towards setting looser standards of originality and creativity. The article also describes a …
Persistent link: https://www.econbiz.de/10010735034
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Debates on the criteria of copyrightability in the Russian legal literature
Kashanin, Andrey V. - National Research University Higher School of Economics - 2014
In codifying intellectual property rights, Russian legislators have left what standards of originality and creativity … originality and creativity and grant copyright protection to works of low authorship …
Persistent link: https://www.econbiz.de/10010740588
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CREATIVITY IN PSHYSICAL ACTIVITIES
Ciomag, Rela Valentina; Dinciu, Corina - In: Marathon 6 (2014) 1, pp. 5-10
The concept of “creativity” was recorded under various names such as: inspiration, talent, giftedness, genius …, imagination or fantasy. Creativity is not about being receptive to novelty, but first, creating the new. In physical activities … creativity is present when we decide and act in fraction of a second to solve a moment in game, or to combine some technical …
Persistent link: https://www.econbiz.de/10011099394
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Innovation and Chinese HRM research and practice
G. Wang, Greg; Lamond, David; Zhang, Yichi - In: Journal of Chinese Human Resource Management 4 (2013) 2, pp. 105-116
Purpose – This article aims to highlight the importance of creativity and innovation in Chinese HRM research and … notion of creativity. The authors then discuss Chinese HRM research and policies and practices associated with innovation … creativity. The literature analysis shows that Chinese HRM research is in a transitioning stage from local private novelty to …
Persistent link: https://www.econbiz.de/10014848172