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The effect of digital marketing strategy on customer and organizational outcomes
YachouAityassine, Fatima Lahcen; Al-Ajlouni, Mahmoud … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 4, pp. 45-54
Persistent link: https://www.econbiz.de/10014249957
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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Factors determining building customers' loyalty to organic agricultural products in Bangkok, Thailand
Thun Chaitorn; Saqib, Shahab E. - In: International journal of value chain management : IJVCM 13 (2022) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10013353228
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Personal traits service marketing mix and corporate image influence the customer satisfaction of Shabu Restaurants in Thailand
Pichyada Pheunpha - In: International journal of business & management : IJoBM 10 (2022) 2, pp. 55-66
Persistent link: https://www.econbiz.de/10013499085
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Relationships among marketing mix, customer satisfaction and customer loyalty : evidence from Taiwan
Hsu, Cheng-Se - In: The international journal of business and finance … 17 (2023) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10014492349
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Examining the effects of sales and marketing on performance : an exploratory study of the timeshare industry
Seo, Kwanglim; Soh, Jungtae - In: Tourism economics : the business and finance of tourism … 29 (2023) 7, pp. 1947-1953
Persistent link: https://www.econbiz.de/10014384554
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Role of customer satisfaction as a mediator between sensory marketing and customer loyalty : a case of Pakistani restaurant industry
Satti, Zoya Wajid; Babar, Samreen Fahim; Parveen, Shagufta - In: Journal of international food & agribusiness marketing 35 (2023) 5, pp. 559-581
Persistent link: https://www.econbiz.de/10014444377
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The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu; Japee, Gurudutta Pradeep - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
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Food apps to create competitive advantage and enhance customer satisfaction
Singh, Shamsher - In: World review of entrepreneurship, management and … 19 (2023) 3/4/5, pp. 218-229
Persistent link: https://www.econbiz.de/10014308154
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Effect of crises on the healthcare marketing mix and customer satisfaction : evidence from the UAE during the COVID-19 pandemic
Al Amiri, Nabeel; Ahmed, Gouher; Al Qawasmeh, Khaled; … - In: Middle East journal of management : MEJM 11 (2024) 5, pp. 471-495
Persistent link: https://www.econbiz.de/10015056751