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Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias - 2006 - 1. Aufl
Persistent link: https://www.econbiz.de/10003335965
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An additional dimension in determining the net promotion score for business planning
Jeyraman, K.; Soh, Keng Lin; Ismail, Ishak - In: Problems and perspectives in management : PPM ; … 7 (2009) 2, pp. 90-95
Persistent link: https://www.econbiz.de/10003892222
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The important effect of employee's emotion management ability on his/her service behaviour in the international tourist hotel
Tsai, Chien-wen - In: The service industries journal 29 (2009) 9/10, pp. 1437-1449
Persistent link: https://www.econbiz.de/10003914944
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Relationship marketing in A B2C context : the moderating role of personality traits
Adjei, Mavis T.; Clark, Melissa N. - In: Journal of retailing and consumer services 17 (2010) 1, pp. 73-79
Persistent link: https://www.econbiz.de/10003938077
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Is your company as customer-focused as you think?
Barwise, Patrick; Meehan, Sean A. - In: MIT sloan management review 51 (2009/10) 3, pp. 63-68
Persistent link: https://www.econbiz.de/10003971386
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Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros; Vassilikopoulou, Aikaterini; … - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
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When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric; Chandy, Rajesh K.; Cunha, Marcus - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
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Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003591271
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Das bunte Ei : mit Kundenbegeisterung gewinnen
Strupat, Ralf R. - 2008
Persistent link: https://www.econbiz.de/10003672770
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Festivalscapes and patrons' emotions, satisfaction, and loyalty
Lee, Yong-ki; Lee, Choong-Ki; Lee, Seung-kon; Babin, … - In: Journal of business research : JBR 61 (2008) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10003597162