Jędrzejczyk, Waldemar; Brzeziński, Stanisław - In: Contemporary Economics 15 (2021) 4, pp. 457-466
image of an organization. The image is an important element of the organization's strategy-it shapes its distinctiveness …, distinguishes it from competitors, and determines how the organization is perceived in the environment. Image is created at the … marketing communication, which is subjected to increased virtualization due to the progressing digital transformation. The …