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Perspectives of SME innovation clusters development in Russia

Bek, Mikhail A.; Bek, Nadezda N.; Sheresheva, Marina Y.; … - In: Journal of Business & Industrial Marketing 28 (2013) 3, pp. 240-259

Purpose – The purpose of this paper is to develop and test models explaining the unsatisfactory innovation activity of … Russian firms and the main obstacles to innovation cluster development. Design/methodology/approach – Based on statistical … innovation cluster development in Russia. Findings – The analysis shows that the impact of adverse factors on innovation …

Persistent link: https://www.econbiz.de/10014843173

Breakthrough innovation: the roles of dynamic innovation capabilities and open innovation activities

Cheng, Colin C.J.; Chen, Ja‐Shen - In: Journal of Business & Industrial Marketing 28 (2013) 5, pp. 444-454

Purpose – This study aims to examine the roles of dynamic innovation capabilities and open innovation activities in … breakthrough innovation. Drawing from the absorptive capacity perspective, organizational inertia theory, and open innovation, the … authors seek to argue that dynamic innovation capabilities have a curvilinear effect on breakthrough innovation that is …

Persistent link: https://www.econbiz.de/10014843188

How to not only survive but thrive during recession: a multi‐wave, discovery‐oriented study

Nickell, David; Rollins, Minna; Hellman, Karl - In: Journal of Business & Industrial Marketing 28 (2013) 5, pp. 455-461

Purpose – This study aims to investigate the marketing actions that companies performed during the Great Recession, and the resulting effect on firms' performance. The purpose is to discover what marketing actions companies performed, what was the impact to the firm, and why the actions taken...

Persistent link: https://www.econbiz.de/10014843189

Managing the “S” Curves of Innovation

Brown, Rick - In: Journal of Business & Industrial Marketing 7 (1992) 3, pp. 41-52

Considers the development of the culture of innovation and how the concept can be beneficial in business. Examines the … application of marketing innovation (new products) and technological innovation which is not market driven. Illustrates the growth … of innovative products through “S” curves and Product‐Life Cycles. Concludes that innovation needs to be encouraged by …

Persistent link: https://www.econbiz.de/10014843197

The Need for Marketing in Entrepreneurship

Hisrich, Robert D. - In: Journal of Business & Industrial Marketing 7 (1992) 3, pp. 53-57

Considers the need to relate marketing and entrepreneurship in terms of areas such as innovation and product …

Persistent link: https://www.econbiz.de/10014843198

Strategic Marketing and New Product Development

Aaby, Nils‐Erik; Discenza, Richard - In: Journal of Business & Industrial Marketing 8 (1993) 2, pp. 61-69

Two trends confront managers in the 1990s. Technology will become increasingly important, and firms will tend to become more “market‐oriented”. This will pose considerable challenge to managers responsible for the development and commercialization of new products. Argues that traditional...

Persistent link: https://www.econbiz.de/10014843217

Salesforce automation and the adoption of technological innovations by salespeople: theory and implications

Parthasarathy, Madhavan; Sohi, Ravipreet S. - In: Journal of Business & Industrial Marketing 12 (1997) 3/4, pp. 196-208

In the past few years, organizations have spent millions of dollars adopting salesforce automation (SFA) systems, and this trend continues to grow. Despite its significance, very little academic research has been devoted to understanding the factors that can influence the adoption and...

Persistent link: https://www.econbiz.de/10014843320

What makes firms more innovative? A look at organizational and environmental factors

Özsomer, Aysegul; Calantone, Roger J.; Di Bonetto, Anthony - In: Journal of Business & Industrial Marketing 12 (1997) 6, pp. 400-416

Innovative firms are generally more successful in both industrial and consumer markets. However, factors that make firms innovative are often elusive and complex. Looks at how strategic posture, organization structure, environmental hostility and uncertainty interact and how each factor...

Persistent link: https://www.econbiz.de/10014843328

Japanese product development strategies

Jacobs, Laurence; Herbig, Paul - In: Journal of Business & Industrial Marketing 13 (1998) 2, pp. 132-154

Japanese corporate product development strategies are examined. Product development Japanese style is the dynamic and continuous process of adaptation to change in the environment. A background to the methods currently used, including the strategic role played by top management,...

Persistent link: https://www.econbiz.de/10014843337

Internal diffusion of high technology industrial innovations: an empirical study

Higgins, Susan H.; Hogan, Patrick T. - In: Journal of Business & Industrial Marketing 14 (1999) 1, pp. 61-75

The marketing of high technology software and related services is a complex process involving many players at the buyer‐seller interface. This study details an empirical analysis of key managerial factors involved in the adoption and diffusion of the information engineering systems development...

Persistent link: https://www.econbiz.de/10014843363