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Purpose: the aim of this paper is to minimize the risks of new product development and shorten time-to-market, particularly for high-tech enterprise where the complexity of the product generate vast amount of failure mode. Design/methodology/approach: first, the concept of Critical Consideration...
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This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting … and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the … short term, planting innovation pursues creating value over a long time period. Without proper management of the process of …
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