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USER: a scale to measure use of market research

Menon, Anil; Wilcox, James B. - 1994

Persistent link: https://www.econbiz.de/10000890132

Varadarajan, P. Rajan; Menon, Anil - 2008

Persistent link: https://www.econbiz.de/10003717735

Practical measurement of advertising impact : the IBM experience

Powers, Todd M.; Menon, Anil - In: Marketing mix decisions : new perspectives and practices, (pp. 77-109). 2008

Persistent link: https://www.econbiz.de/10003769434

The quality and effectiveness of marketing strategy : effects of functional and dysfunctional conflict in intraorganizational relationships

Menon, Anil; Bharadwaj, Sundar G.; Howell, Roy - 2009

Persistent link: https://www.econbiz.de/10003836625

Varadarajan, Poondi Rajan - In: Journal of marketing 52 (1988) 3, pp. 58-74

Persistent link: https://www.econbiz.de/10001054851

Failing firms and successful entrepreneurs: serial entrepreneurship as a temporal portfolio

Sarasvathy, Saras; Menon, Anil; Kuechle, Graciela - In: Small Business Economics 40 (2013) 2, pp. 417-434

Entrepreneurial performance is almost always confounded with firm performance. In this paper we argue for an instrumental view of the firm by formally showing that entrepreneurs can amplify their expected success rates by designing their careers as temporal portfolios that exploit contagion...

Persistent link: https://www.econbiz.de/10010865417

1999 AMA Winter Educators' Conference

Menon, Anil (contributor) - Winter Educators' Conference <1999, St. Petersburg, Fla.> - 1999

Persistent link: https://www.econbiz.de/10004570146

The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships

Menon, Anil; Bharadwaj, Sundar G.; Howell, Roy - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 299-313

Persistent link: https://www.econbiz.de/10006154317

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Menon, Anil; Bharadwaj, Sundar G.; Adidam, Phani Tej; … - In: Journal of marketing 63 (1999) 2, pp. 18-40

Persistent link: https://www.econbiz.de/10005968705

Discussion

Bharadwaj, Sundar; Menon, Anil - In: Quality management journal : QMJ 4 (1997) 3, pp. 107-109

Persistent link: https://www.econbiz.de/10005979729