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Technology is an integral part of everyday life, and its utilisation significantly influences how buyers behave when making decisions on their purchases, no matter the type of goods purchased. Therefore, it is necessary to observe how various generations of shoppers, based on technological...

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Ecological hotels' customer satisfaction through text mining of online reviews : a case of Ecuador hotels

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Consumer decision journey : mapping with real-time longitudinal online and offline touchpoint data

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Business strategic insight : understanding the impact of perceived value and impulsiveness on consumer response in global mobile shopping

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