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9
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8
Ding, Min
7
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7
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5
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41
A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
Saved in:
42
Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context
Eliashberg, Jehoshua
(
contributor
)
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10001011980
Saved in:
43
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
Saved in:
44
The innovation diffusion process in a heterogeneous population : a micromodeling approach
Chatterjee, Rabikar
- In:
Management science : journal of the Institute for …
36
(
1990
)
9
,
pp. 1057-1079
Persistent link: https://www.econbiz.de/10001096563
Saved in:
45
A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference, choice data
DeSarbo, Wayne
- In:
Journal of economic psychology : research in economic …
8
(
1987
)
3
,
pp. 357-384
Persistent link: https://www.econbiz.de/10001043185
Saved in:
46
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
47
Optimal positioning of new product concepts
Eliashberg, Jehoshua
;
Manrai, Ajay
-
1990
Persistent link: https://www.econbiz.de/10004126600
Saved in:
48
A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference/choice data
DeSarbo, Wayne S.
;
De Soete, Geert
;
Eliashberg, Jehoshua
- In:
Journal of Economic Psychology
8
(
1987
)
3
,
pp. 357-384
Persistent link: https://www.econbiz.de/10005317088
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49
Optimal positioning of new product-concepts: Some analytical implications and empirical results
Eliashberg, Jehoshua
;
Manrai, Ajay K.
- In:
European Journal of Operational Research
63
(
1992
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10005347354
Saved in:
50
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
;
Robertson, Thomas S.
-
1987
Persistent link: https://www.econbiz.de/10004147406
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