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What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars

Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448

Persistent link: https://www.econbiz.de/10011527120

Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities

Rifon, Nora J.; Jiang, Mengtian; Wu, Shuang - In: The journal of product & brand management 32 (2023) 4, pp. 517-529

Persistent link: https://www.econbiz.de/10014281331

Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal

Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712

Persistent link: https://www.econbiz.de/10011325768

Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands

Srivastava, R. K. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 716-739

Persistent link: https://www.econbiz.de/10012549626

The productivity advantage of serial entrepreneurs

Shaw, Kathryn; Sørensen, Anders - In: ILR review : a publication of the New York State School … 72 (2019) 5, pp. 1225-1261

Persistent link: https://www.econbiz.de/10012104834

Exploring entrepreneurs' perceptions of venture capitalists' added value

Vaidyanathan, Rajiv; Vaidyanathan, Vijay; Wadhwa, Vivek - In: Journal of macromarketing 39 (2019) 4, pp. 447-462

Persistent link: https://www.econbiz.de/10012159040

Stereotypes about Successful Entrepreneurs

Lyonnet, Victor; Stern, Léa - 2023

What comes to mind when thinking about a successful entrepreneur? Belief formation models suggest that what comes to mind is an oversimplified picture of the characteristics of successful entrepreneurs, i.e, stereotypes about successful entrepreneurs. Using French administrative data on 48,767...

Persistent link: https://www.econbiz.de/10014351466

Envisioning the future at topical printers

Qureshi, Zafar I. - In: Asian journal of management cases : AJMC 12 (2015) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10011296677

Trust between entrepreneurs and angel investors : exploring positive and negative implications for venture performance assessments

Bammens, Yannick; Collewaert, Veroniek - In: Journal of management : JOM 40 (2014) 7, pp. 1980-2008

Persistent link: https://www.econbiz.de/10010428753

The pitch : some face-to-face minutes to build trust

Guimtrandy, Fabien; Burger-Helmchen, Thierry - In: Administrative Sciences : open access journal 12 (2022) 2, pp. 1-14

of a pitch? With the aim to develop propositions, we build on previous studies in entrepreneurship and venture funding …

Persistent link: https://www.econbiz.de/10013202969

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