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Tourists' satisfaction and sense of belonging in adopting responsible behaviors : the role of on-site and social media involvement in cultural tourism
Dini, Mauro; Curina, Ilaria; Francioni, Barbara; … - In: The TQM journal : the international review of … 35 (2023) 9, pp. 388-410
Persistent link: https://www.econbiz.de/10014460356
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Predictors of continuance intention of online food delivery services : gender as moderator
Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina; … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1437-1457
Persistent link: https://www.econbiz.de/10013407445
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Brand addiction : brand characteristics and psychological outcomes
Francioni, Barbara; Curina, Ilaria; Hegner, Sabrina M.; … - In: Journal of Consumer Marketing 38 (2020) 2, pp. 125-136
Purpose: This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct. Design/methodology/approach: The paper adopts a Web-based self-completion survey by achieving a total of 529 completed surveys....
Persistent link: https://www.econbiz.de/10012412571
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The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael; Hegner, Sabrina; Horstmann, Florian; … - In: Journal of business research : JBR 69 (2016) 1, pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
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Product type and personality in brand relationships
Voorn, Ronald; Hegner, Sabrina; Pruyn, Ad - In: Consumer brand relationships : meaning, measuring, managing, (pp. 83-107). 2015
Persistent link: https://www.econbiz.de/10011279723
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Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina; Jevons, Colin - In: The journal of product & brand management 25 (2016) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
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How company responses and trusting relationships protect brand equity in times of crises
Hegner, Sabrina; Beldad, Ardion D.; Kamhuis op Heghuis, … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 429-445
Persistent link: https://www.econbiz.de/10010410643
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Here's one for the next show : the influence of four marketing tactics on consumer relationships in the performing arts
Hegner, Sabrina; Beldad, Ardion D.; Langenhorst, Nienke … - In: Arts and the market 6 (2016) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011580966
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Determinants and outcomes of brand hate
Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10011666411