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Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10012622968
Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...
Persistent link: https://www.econbiz.de/10013218033
Persistent link: https://www.econbiz.de/10003898063
Persistent link: https://www.econbiz.de/10003868605
Persistent link: https://www.econbiz.de/10009686486
Purpose: This paper explores the procurement management strategies adopted in 100 five-star hotels operating in a highly touristic area in South Greece. The study identifies and discusses the benefits and the challenges of managing short supply chains in the selected region....
Persistent link: https://www.econbiz.de/10013218034
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Persistent link: https://www.econbiz.de/10012203886
Purpose: Employees in any workplace around the world should feel motivated to achieve optimal results. Older and more recent research in this area demonstrates the importance of motivation to employee productivity and organizational performance. This research aims to determine not only the role...
Persistent link: https://www.econbiz.de/10014434617