Purpose: The purpose of this paper is to evaluate the effectiveness of a national alcohol-prevention social marketing campaign in Thailand, investigating specifically the competing forces of the campaign vis-à-vis alcohol advertising. Design/methodology/approach: Based on repeated...

This study examined workers’ emotional states and productivity by assessing on-job emotionality recorded by a specially designed wearable biometric device. We conducted the experiment at KP Beau Lao co, ltd, a Japanese plastic toys and cosmetic products company located in Savannakhet province...