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"Support your country and buy Chinese brands" : would Chinese consumers buy it?

Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144

Persistent link: https://www.econbiz.de/10012203401

The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands

Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012156656

Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis

Ghosh Chowdhury, Tilottama; Elahee, Mohammad Niamat; … - In: Journal of international consumer marketing 31 (2019) 4, pp. 330-344

Persistent link: https://www.econbiz.de/10012200786

The impact of cultural authenticity on brand uniqueness and willingness to try : the case of Chinese brands and US consumers

Southworth, Sarah; Ha-Brookshire, Jung E. - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 724-742

Persistent link: https://www.econbiz.de/10011622799

Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

Ramadania, Ramadania; Suh, Jaebeom; Rosyadi, Rosyadi; … - In: Cogent business & management 10 (2023) 2, pp. 1-15

customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand … domestic brands. Brand credibility and consumer ethnocentrism were found to have a positive effect on domestic brand purchase …

Persistent link: https://www.econbiz.de/10014503339

Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

Jin, Byoungho; Shin, Daeun Chloe; Yang, Heesoon; Jeong, … - In: International journal of retail and distribution management 52 (2024) 3, pp. 277-294

Persistent link: https://www.econbiz.de/10014513259

Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: The journal of product & brand management 31 (2022) 6, pp. 854-869

Persistent link: https://www.econbiz.de/10013407561

The curious case of global branding : investigating the link between ethnic identity and consumer attitudes towards global brands

Harsandaldeep Kaur; Moktan, Pranay - In: International journal of Indian culture and business … 31 (2024) 2, pp. 123-144

Persistent link: https://www.econbiz.de/10015064611

Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600

Persistent link: https://www.econbiz.de/10014380747

Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

Persistent link: https://www.econbiz.de/10010189542