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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

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interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

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Measuring brand experiences cross-nationally

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Naked consumer's mind under branded dress : case study of Slovak Republic

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Sport brands : brand relationships and consumer behavior

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Why do hypermarkets extend their brands to a growing number of products?

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Romanian brands awareness among young people : the case of common food products

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When does product brand matter to children?

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