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Message content in Canadian automotive advertising : a role for regulation?
Watson, Lisa; Lavack, Anne M.; Rudin-Brown, Christina; … - In: Canadian public policy : a journal for the discussion … 36 (2010), pp. 49-67
Persistent link: https://www.econbiz.de/10008746163
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Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren; Vakratsas, Demetrios - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
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Werbeverhalten bei Preisregulierung : theoretische Zusammenhänge und wechselseitige Einflüsse
Steinrücken, Torsten - In: Wirtschaftspolitik und wirtschaftliche Entwicklung : …, (pp. 227-243). 2007
Persistent link: https://www.econbiz.de/10003491572
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Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina - 1981
Persistent link: https://www.econbiz.de/10003555085
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Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
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Legislative framework of broadcasting in Romania and in the European Union
Prihoancă, Diana Magdalena; Amălăncei, Brânduşa-Mariana - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 229-235
Persistent link: https://www.econbiz.de/10011333770
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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The economics of spam
Rao, Justin M.; Reiley, David H. - In: The journal of economic perspectives : EP ; a journal … 26 (2012) 3, pp. 87-110
Persistent link: https://www.econbiz.de/10009667760
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Rossijskaja reklama kak socialʹno-ėkonomičeskoe javlenie : funkcii, tendencii razvitija, voprosy regulirovanija
Gorlenko, Olʹga Vladimirovna - 2011
Persistent link: https://www.econbiz.de/10009627769
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Advertising regulation and market drivers
Parsons, Andrew G.; Schumacher, Christoph - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877