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Developing trust : first impressions and experience
Yu, Michael; Saleem, Muniba; Gonzalez, Cleotilde - In: Journal of economic psychology : research in economic … 43 (2014), pp. 16-29
Persistent link: https://www.econbiz.de/10010471981
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Information markets over trust networks
Orman, Levent V. - In: Electronic commerce research 16 (2016) 4, pp. 529-551
Persistent link: https://www.econbiz.de/10011598929
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You get what you give : theory and evidence of reciprocity in the sharing economy
Proserpio, Davide; Xu, Wendy; Zervas, Georgios - In: Quantitative marketing and economics : QME 16 (2018) 4, pp. 371-407
Persistent link: https://www.econbiz.de/10011963214
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The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions
Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent business & management 8 (2021) 1, pp. 1-20
revealed that endorsers’ perceived religiosity significantly strengthened the influences of trustworthiness and attractiveness …
Persistent link: https://www.econbiz.de/10012631363
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The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media : the moderating role of the customer's gender
Althuwaini, Sulaiman; Abu-Alhaija, Ahmad Saifalddin - In: International journal of management practice : IJMP 14 (2021) 5, pp. 580-600
Persistent link: https://www.econbiz.de/10012613289
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Attractiveness, trust and trustworthiness : an experimental study
Ch'ng, Kean Siang - In: Malaysian journal of economic studies 58 (2021) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10013258833
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Examining the role of perceived source credibility on social media influencer's ascribed opinion leadership
Crespo, Cátia Fernandes; Tille, Melanie - In: Journal of international consumer marketing 36 (2024) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10014575032
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Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap; Nurlida Ismail - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
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The role of perceived religiosity in strengthening celebrity endorser's credibility dimensions
Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20
revealed that endorsers' perceived religiosity significantly strengthened the influences of trustworthiness and attractiveness …
Persistent link: https://www.econbiz.de/10012657389
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What’s in a name? : examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 525-534
Persistent link: https://www.econbiz.de/10011399099