Teixeira, Eduardo de Oliveira; Werther, William B. - In: Business Horizons 56 (2013) 3, pp. 333-342
from the pat answer that innovation is critical to organizational survival, we argue that it is the innovation process and … innovation processes take three main forms: reactive, proactive, and anticipatory innovators. It is from anticipatory innovators … creating an innovation orientation within the firm's culture. This culture-based focus goes beyond any specific innovation; it …