Dvorak, Fabian; Fischbacher, Urs; Schmelz, Katrin - 2021
We study how social evaluation affects conformity and anticonformity in theory and in an experiment. In theory, we show … that negative social evaluation, i.e., potential punishment, creates incentives for conformity. Positive social evaluation …, i.e., potential reward, creates incentives for anticonformity. In a laboratory experiment, we investigate the effect of …