Similar Search Results

Service convenience and social servicescape: retail vs hedonic setting

Nguyen, Doan T.; DeWitt, Tom; Russell-Bennett, Rebekah - In: The journal of services marketing 26 (2012) 4, pp. 265-278

Persistent link: https://www.econbiz.de/10009984160

Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective

Leo, Cheryl; Russell-Bennett, Rebekah - In: Journal of marketing management : MM 28 (2012) 7, pp. 865-887

Persistent link: https://www.econbiz.de/10009994553

Customer retaliation at the employee-customer interface

Keefe, Dominique A.; Russell-Bennett, Rebekah; Tombs, … - In: Journal of management & organization : journal of … 14 (2008) 4, pp. 438-450

Persistent link: https://www.econbiz.de/10009892927

Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy

Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-239

Persistent link: https://www.econbiz.de/10010012214

The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524

Persistent link: https://www.econbiz.de/10010175787

The impact of service contact type and demographic characteristics on service quality perceptions

Ganesan-Lim, Cheryl; Russell-Bennett, Rebekah; Dagger, … - In: The journal of services marketing 22 (2008) 7, pp. 550-561

Persistent link: https://www.econbiz.de/10008112760

Linking perceived value of mobile marketing with the experiential consumption of mobile phones

Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - In: European journal of marketing : EJM 46 (2012) 3, pp. 357-387

Persistent link: https://www.econbiz.de/10009846067

A social marketing approach to value creation in a well-women's health service

Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3, pp. 361-386

Persistent link: https://www.econbiz.de/10008884644

A social marketing approach to value creation in a well-women's health service

Zainuddin, Nadia; Previte, Josephine; Russell-Bennett, … - In: Journal of marketing management : MM 27 (2011) 3, pp. 361-386

Persistent link: https://www.econbiz.de/10008847758

Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - In: Journal of Business Research 60 (2007) 12, pp. 1253-1260

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to...

Persistent link: https://www.econbiz.de/10008565568