Bhattacharyya, Som Sekhar; Jha, Sumi - In: International Journal of Commerce and Management 25 (2015) 4, pp. 699-710
Purpose – The purpose of this paper is to establish the relationship of Marketing Orientation Intelligence Generation (MOIG) with five internal organizational variables, namely, Transformational Leadership Articulating a Vision (TLAV), Organizational Change (OC), Leader Monitoring (LM),...