Smith, Gerald E. - In: Journal of Business & Industrial Marketing 10 (1995) 5, pp. 6-21
rapid emergence of the information age, the proletarianization of computer technology, and the need for continual …, is not technology, but workers′ ability to use it effectively. Focusses on design communication, and specifically product … framing, and its role in facilitating the interface between worker and technology in business and industrial markets. Product …