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Perceived value of investment promotion incentives, macro-marketing environment and performance of firms in export processing zones in Kenya

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Female entrepreneurship in small-scale enterprises in Kenya : challenges and prospects

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Introduction to business : a Kenyan perspective

Kibera, Francis N. (contributor) - 1996

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Corporate visual identity systems and brand performance of Kenyan universities

Waithaka, Tabitha W.; Kibera, Francis N.; Munyoki, Justus M. - In: DBA Africa management review 5 (2015) 2, pp. 170-181

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Marketing practices, market orientation and performance of tour firms in Kenya : a mediated approach

Njeru, Winnie G.; Kibera, Francis N. - In: DBA Africa management review 6 (2016) 4, pp. 33-49

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Corporate image and brand performance of Kenyan universities

Waithaka, Tabitha W.; Kibera, Francis N.; Munyoki, Justus M. - In: DBA Africa management review 7 (2017) 2, pp. 152-167

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Key account management practices and performance of commercial banks in Kenya

Ndambuki, Victor; Munyoki, Justus M.; Kibera, Francis N.; … - In: DBA Africa management review 8 (2018) 2, pp. 101-108

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Marketing strategies and export performance of fresh produce firms in Kenya

Njonjo, Anne; Njeru, Winnie; Kibera, Francis N.; Owino, … - In: Journal of marketing and consumer behaviour in emerging … (2021) 2/13, pp. 37-56

The study objective was to examine the role of marketing strategies on export performance of fresh produce firms in Kenya. A major stream of research has considered marketing strategy and performance within the context of a domestic economy. A census survey was carried out among all the 100...

Persistent link: https://www.econbiz.de/10013382437