Firestein, Peter J. - In: Strategy & Leadership 34 (2006) 4, pp. 25-31
Purpose – A risk to reputation is a threat to the survival of the business, but senior executives seldom focus on it. Design/methodology/approach – The reputational collapses in four cases (Merck, Marsh, Anderson and Monsanto) share a single striking feature: they were not limited to a small...