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The writing is on the wall. In the next few years, it seems clear now that at least the elite student athletes in … in the way these athletes are viewed will be the culminating result of various lawsuits as well as state legislation … under a myriad of labor, employment, and antitrust laws. Although plaintiff-athletes have so far mostly lost in federal …
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Today, the fast-growing mobile phone industry necessitates marketers to develop strong customer-brand relationships in order to maintain a loyal customer base and prevent them from switching to other competitive brands in the market. In such a context; the concept of ‘Brand Romance’ is...
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The present article aims to advance a comparative analysis among three countries - India, Romania and the United States - placing mobile devices, internet infrastructure and m-commerce at the core of the investigation. The scope of the study simultaneously covers the landscape and dynamics of...
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