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The structure of design orientation and its relationship with market orientation
Rocco, Sanja; Selinšek, Aleksandra - In: Naše gospodarstvo / Our Economy 65 (2019) 3, pp. 50-62
Although market orientation has been investigated in numerous studies, its complex relationship with design orientation lacks research attention, especially in countries with transitional economies. Therefore, existing models of market orientation (MO) and design orientation (DO) have been...
Persistent link: https://www.econbiz.de/10014520573
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The structure of design orientation and its relationship with market orientation
Rocco, Sanja; Selinšek, Aleksandra - In: Naše gospodarstvo : NG 65 (2019) 3, pp. 50-62
Although market orientation has been investigated in numerous studies, its complex relationship with design orientation lacks research attention, especially in countries with transitional economies. Therefore, existing models of market orientation (MO) and design orientation (DO) have been...
Persistent link: https://www.econbiz.de/10012105637
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Design orientation as a source of sustainable company performance
Selinšek, Aleksandra; Rocco, Sanja; Milfelner, Borut - In: International journal of sustainable economy : IJSE 13 (2021) 1, pp. 87-106
Persistent link: https://www.econbiz.de/10012533208
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Communication through visual language: Croatia as a tourist destination
Rocco, Sanja - In: International journal of management cases 8 (2006-07) 2, pp. 5-10
Persistent link: https://www.econbiz.de/10007287074
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Importance of innovation resources for market orientation: Financial performance link : mediating role of proactive market orientation
Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 1-13
The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...
Persistent link: https://www.econbiz.de/10014520614
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Importance of innovation resources for market orientation : financial performance link : mediating role of proactive market orientation
Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo : NG 65 (2019) 4, pp. 1-13
The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...
Persistent link: https://www.econbiz.de/10012171119