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Marketing for nonprofit organi...
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Consumer behaviour
7
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5
United States
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Werbung
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Grau, Stacy Landreth
33
Polonsky, Michael Jay
13
Landreth Grau, Stacy
5
Garma, Romana
4
Miles, Morgan P.
4
Zotos, Yorgos C.
4
Folse, Judith Anne Garretson
3
Amos, Clinton
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2
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2
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International journal of advertising : the quarterly review of marketing communications
5
Asia Pacific journal of marketing and logistics
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of nonprofit & voluntary sector marketing
2
Journal of current issues and research in advertising : JCIRA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Journal of retailing
2
Psychology & marketing
2
Advertising theory
1
Asia Pacific Journal of Marketing and Logistics
1
European Business Review
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of consumer studies
1
Journal of Social Marketing
1
Journal of business ethics : JOBE
1
Journal of entrepreneurship
1
Journal of marketing theory and practice
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing Intelligence & Planning
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ECONIS (ZBW)
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10
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4
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The heart of the organization : developing the nonprofit brand
Grau, Stacy Landreth
;
Kleiser, Susan Bardi
- In:
Human resource management in the nonprofit sector : …
,
(pp. 143-159)
.
2012
Persistent link: https://www.econbiz.de/10009748897
Saved in:
2
Marketing for nonprofit organizations : insights and innovation
Grau, Stacy Landreth
-
2014
Persistent link: https://www.econbiz.de/10010240742
Saved in:
3
Marketing for nonprofit organizations : insights and innovations
Grau, Stacy Landreth
-
2016
Persistent link: https://www.econbiz.de/10012291985
Saved in:
4
Evaluating the social value of charitable organizations : a conceptual foundation
Polonsky, Michael Jay
;
Grau, Stacy Landreth
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10003714752
Saved in:
5
Connected causes : online marketing strategies for nonprofit organizations
Wymer, Walter
;
Grau, Stacy Landreth
-
2011
Persistent link: https://www.econbiz.de/10008860313
Saved in:
6
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
Polonsky, Michael Jay
;
Vocino, Andrea
;
Grau, Stacy Landreth
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 238-263
Persistent link: https://www.econbiz.de/10009545991
Saved in:
7
I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
Bower, Amanda B.
;
Grau, Stacy Landreth
- In:
Advertising theory
,
(pp. 449-459)
.
2012
Persistent link: https://www.econbiz.de/10009524025
Saved in:
8
Climate change regulation : implications for business executives
Polonsky, Michael Jay
;
Miles, Morgan P.
;
Grau, Stacy …
- In:
European business review : EBR ; the official journal …
23
(
2011
)
4
,
pp. 368-383
Persistent link: https://www.econbiz.de/10009266631
Saved in:
9
Assessing the social impact of charitable organizations : four alternative approaches
Polonsky, Michael J.
;
Grau, Stacy Landreth
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009670524
Saved in:
10
Western consumers' understanding of carbon offsets and its relationship to behavior
Polonsky, Michael Jay
;
Germa, Romana
;
Grau, Stacy Landreth
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 583-603
Persistent link: https://www.econbiz.de/10009408828
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