This article provides much needed understanding of destination images held by non-visitors. Recognizing the characteristics of non-visitor images and their formation is important in order to understand images more widely. This qualitative study assesses images of London. The views of three...

Purpose – This paper aims to explore how overseas visitors experience off‐the‐beaten‐track areas and everyday life in London. Design/methodology/approach – Initially scoped through quantitative research using visitor surveys involving some 400 respondents, the study was subsequently...

Purpose: The purpose of this paper is to explore spatial and social practices associated with a community street party through the lens of literature on encounter, conviviality and placemaking, considering its role developing a place-based sense of community. Design/methodology/approach: The...