The aim of this article is to carry out a theoretical and empirical analysis of the process of eco-label diffusion. Eco-labels allow consumers to identify products and services that have a reduced environmental impact during their life cycle. Thus, they are aimed at diminishing the information...

Excess clothing consumption severely harms the environment, through greenhouse gas emissions, resource degradation and water pollution. For consumers, however, the trade-off between this environmental impact and the convenience of "fast fashion" is hidden at the point of purchase. We present a...