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Preface and Acknowledgments -- Table of contents -- Overview -- Understanding the Needs of Older Consumers -- Overview of Older Consumer Behavior -- Effectual Marketing Strategies and Tactics -- Marketing Food and Beverage Products -- Marketing Apparel and Footwear -- Marketing Housing --...
Persistent link: https://www.econbiz.de/10013392539
Overview -- Preparing for Academic Career -- Research Foundations -- Planning Research Projects -- Conceptual Framework and Theory Development -- Research Approaches and Designs -- Research Settings and Procedures -- Literature Reviews -- Cross-Cultural Research -- Writing Manuscripts for...
Persistent link: https://www.econbiz.de/10014546903
Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...
Persistent link: https://www.econbiz.de/10014444445
Persistent link: https://www.econbiz.de/10014633917
This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...
Persistent link: https://www.econbiz.de/10012396143
Purpose – The purpose of this paper is to focus on testing hypotheses derived from theories presented by leading scholars regarding possible sources of differences in reliability coefficients, using cross-sectional data from Japan and Malaysia. Design/methodology/approach – A survey was...
Persistent link: https://www.econbiz.de/10014674802
Purpose – Because the growth in the elderly population is a worldwide phenomenon, it is essential for businesses to develop an understanding of the older consumer market. Older consumers are especially important to companies operating in the pharmaceutical industry, since they spend more on...
Persistent link: https://www.econbiz.de/10014795999