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Life course perspectives on consumer behavior
Moschis, George P. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 295
Persistent link: https://www.econbiz.de/10007734277
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Consumer Behavior in Later Life: Current Knowledge, Issues, and New Directions for Research
Moschis, George P. - In: Psychology & marketing 29 (2012) 2, pp. 57-76
Persistent link: https://www.econbiz.de/10009969091
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Cultural and sub-cultural differences in reliability: An empirical study in Japan and Malaysia
Moschis, George P.; Ong, Fon Sim; Abessi, Masoud; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10010063331
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Effects of family structure and socialization on materialism : a life course study in France
Benmoyal-Bouzaglo, Sarah; Moschis, George P. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 53-69
Persistent link: https://www.econbiz.de/10009884938
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Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.; Friend, Scott B. - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10009896131
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Marketing financial services to mature consumers
Kennett, Pamela A.; Moschis, George P.; Bellenger, Danny N. - In: The journal of services marketing 9 (1995) 2, pp. 62
Persistent link: https://www.econbiz.de/10007138040
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Use of Credit Cards by Older Americans
Mathur, Anil; Moschis, George P. - In: The journal of services marketing 8 (1994) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10007141189
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A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil; Moschis, George P.; Lee, Euehun - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 234-246
Persistent link: https://www.econbiz.de/10008052706
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Segmenting Demand for Long-Term Care Insurance Among Mature Consumers
Moschis, George P.; Weaver, S. Todd - In: Services marketing quarterly 31 (2009) 1, pp. 106-116
Persistent link: https://www.econbiz.de/10009266493
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Research Frontiers on Older Consumers' Vulnerability
MOSCHIS, GEORGE P.; MOSTELLER, JILL; FATT, CHOONG KWAI - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 467-492
Persistent link: https://www.econbiz.de/10009287976