In a knowledge-based society the role of learning performance is always highlighted. The development of education and its adaptation to the real necessities of the labor market requires the integration of innovations to enable an effective teaching and learning process through a high correlation...

The alteration of the Romanian consumer behavior, in an economic and social climate generated by the great convulsions of the transition to a functional market economy, but also by the opening of the national borders and by the intensification of Romania’s efforts towards EU and world trade...

The analysis of the consumer behavior has become one of the most important elements for the strategy of a company, because all decisions depend on the way the consumer makes the buying decision. Nowadays the biggest challenge of any company is to get to know its consumers and to convince them to...

This paper examines the spillover effects of television advertising on brand-level consumer demand for carbonated soft drinks (CSDs) and the competition consequences for manufacturers’ and private label CSDs. Using a random coefficients logit model (BLP) with household purchasing and...

This research details the development and validation of a perceived customer discrimination (PCD) scale that measures individual differences in customers' proneness to feeling treated differentially in the marketplace, especially during service interactions. Two studies identify the potential...

This paper investigates whether information costs under currently regulated nutritional labeling prevent consumers from making healthier food choices. We implement five nutritional shelf label treatments in a market-level experiment. These labels reduce information costs by highlighting and...

The article deals with consumer behaviour with aim to the health nutrition. The problems of consumption and consumption habits get more and more important in the society of developing countries. The tempo of life is accelerating and the impact of stress factors is growing. Consumers often do not...

Purpose: - The purpose of this conceptual research study paper is to incorporate 2 streams of collected works associated to consumer complaining behavior (CCB) and attitudinal or behavioral perspectives. The conceptual structure aims to enhance or change the viewpoint on consumers’ complaint...

To stay competitive companies need to understand the present consumer behavior and anticipate it for the future. As online businesses continue to grow and people spend more time on Internet, analytics services became essential in this new world of communication, globalization and localization....

This paper examines search across competing e-commerce sites. By analyzing panel data from over 10,000 Internet households and three commodity-like products (books, compact discs (CDs), and air travel services), we show that the amount of online search is actually quite limited. On average,...