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When partners divorce : understanding consumers' reactions to partnership termination in cause-related marketing programs
Aghakhani, H.; Carvalho, S. W.; Cunningham, P. H. - In: International journal of advertising : the review of … 39 (2020) 4, pp. 548-570
Persistent link: https://www.econbiz.de/10012260233
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A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
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The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International journal of retail & distribution management 44 (2016) 6, pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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The detrimental effect of cause-related marketing parodies
Sabri, Ouidade - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
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Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
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How to present donations : the moderating role of numeracy in cause-related marketing
Kleber, Janet; Florack, Arnd; Chladek, Anja - In: The journal of consumer marketing 33 (2016) 3, pp. 153-161
Persistent link: https://www.econbiz.de/10011523176
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal; Thomas, Sujo - In: Journal of marketing communications 26 (2020) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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Cause-related marketing of products with a negative externality
Grolleau, Gilles; Ibanez-Hafkamp, Lisette; Lavoie, Nathalie - 2016
Persistent link: https://www.econbiz.de/10011733997
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Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo - In: Marketing : ZFP ; journal of research and management 45 (2023) 3, pp. 53-74
Persistent link: https://www.econbiz.de/10014340548