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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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Institutional interactions processes modeling in consumer cooperatives in the frameworks of transaction theory of incomplete contracts as a social marketing tool realization
Ternovsky, Denis S.; Prizhigalinskaya, Tatiana N.; … - In: Journal of advanced research in law and economics : JARLE 7 (2016) 3/17, pp. 662-671
Persistent link: https://www.econbiz.de/10011868433
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Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker; Roberts-Lombard, Mornay; Maduku, … - In: Journal of nonprofit & public sector marketing 36 (2024) 3, pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
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Factors influencing consumers' intention to donate blood : a South African perspective
Matubatuba, Relebohiseng; Strydom, Nadine; Lunanga, N. … - In: Health marketing quarterly 41 (2024) 1, pp. 71-94
Persistent link: https://www.econbiz.de/10014575147
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The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo; Hoffmann, Stefan - In: Journal of macromarketing 44 (2024) 2, pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
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Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293
Persistent link: https://www.econbiz.de/10014381385