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What becomes sacred to the consumer : implications for marketers

Schindler, Robert M.; Minton, Elizabeth A. - In: Journal of business research : JBR 151 (2022), pp. 355-365

Persistent link: https://www.econbiz.de/10013459811

Exploring the communication effects of message framing of smoking cessation advertising on smokers' mental processes

Yang, Dong Jenn - In: International review on public and non-profit marketing 15 (2018) 3, pp. 315-332

Persistent link: https://www.econbiz.de/10011918526

The influence of social marketing drives on customer satisfaction via demographic variables as moderating factors

Al-Dmour, Rand H.; Al-Dmour, Hani; Ahmadamin, Eatedalameen - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10015051111

Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

of UAE -- 4. Bank Brand Avoidance - Perspectives from Nigeria and Ghana -- 5. Sponsorship: Practices and Benefits in …, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …

Persistent link: https://www.econbiz.de/10013192340

Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage

Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337

Persistent link: https://www.econbiz.de/10010356773

The moderating role of religiosity on cause related advertising campaigns

Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260

Persistent link: https://www.econbiz.de/10012257420

Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing

Hu, Xiaohan; Yao, Mike Z. - In: Journal of media business studies 19 (2022) 4, pp. 225-239

Persistent link: https://www.econbiz.de/10013459558

Consumer preferences for peach attributes : market segmentation analysis and implications for new marketing strategies

Campbell, Benjamin L.; Mhlanga, Saneliso; Lesschaeve, … - In: Agricultural and resource economics review : ARER 42 (2013) 3, pp. 518-541

Persistent link: https://www.econbiz.de/10010251330

Mehran Nejati; Azlan Amran; Gwen Tan Yi Wen - In: International journal of management practice : IJMP 8 (2015) 1, pp. 57-69

Persistent link: https://www.econbiz.de/10011377134

Containing cause-related marketing skepticism : a comparison across donation frame types

Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10011552367

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