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Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan; Chen, Pei-Chi - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
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Role of altruistic attitudes in cause-related marketing
Kozłowski, Wojciech; Sobotko, Ewelina - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10011983756
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The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
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Customer, corporation, and cause : a comprehensive model of cause selection in cause-related marketing
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 173-195
Persistent link: https://www.econbiz.de/10012181024
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Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns : knowledge, acceptance and appreciation at the time of purchase
Bianchi, Enrique Carlos; Daponte, Gaspar Gracia; … - In: Journal of business 12 (2020) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10012488396
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Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah; Marhana Mohamed Anuar; Mohd Rafi Yaacob - In: Journal for global business advancement : JGBA 14 (2021) 5, pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
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An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta; Chawla, Deepak; Jeong, Luz Suplico; … - In: Global business review 23 (2022) 5, pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
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Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.; O'Reilly, Norm - In: Journal of business research : JBR 63 (2010) 2, pp. 133-139
Persistent link: https://www.econbiz.de/10003954658