Grappe, Cindy G.; Lombart, Cindy; Louis, Didier; Durif, … - In: International Journal of Retail & Distribution Management 49 (2021) 11, pp. 1532-1553
Purpose: Animal welfare is increasingly favoured by consumers in their choice of food and cosmetic products, proposed by manufacturers and retailers. This study aims to investigate the impact of the “not tested on animals” claim on consumers' attitude and behavioural intention towards a...