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Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration
Zamora-Ramos, Moises Ruben; Chamorro Mera, Antonio; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 140-150
Persistent link: https://www.econbiz.de/10014447671
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Bridging marketing and higher education : resource integration, co-creation and student learning
Smørvik, Kjersti Karijord; Vespestad, May Kristin - In: Journal of marketing for higher education 30 (2020) 2, pp. 256-270
Persistent link: https://www.econbiz.de/10012312399
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Co-patenting, co-ownership, and co-ideation as drivers for university business innovation : the case of public universities in Spain
Quero, María José; Díaz-Méndez, Montserrat; … - In: The TQM journal : the international review of … 34 (2022) 7, pp. 115-133
Persistent link: https://www.econbiz.de/10013537704
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Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas; Laudien, Sven M.; Daxböck, Birgit - In: International journal of entrepreneurship and … 18 (2014) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10010477267
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Co-destruction of value : a stakeholder conceptual review
Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...
Persistent link: https://www.econbiz.de/10012814492
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Unpacking IT use and integration for mass customisation : a service-dominant logic view
Jitpaiboon, Thawatchai; Dobrzykowski, David D.; … - In: International journal of production research 51 (2013) 8, pp. 2527-2547
Persistent link: https://www.econbiz.de/10009731331
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Service-dominant logic and procurement in Africa : lessons from a development agenda in Ghana
Dza, Mawuko; Fisher, Ron; Gapp, Rod - In: International journal of economic policy in emerging … 6 (2013) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10009790505
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Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
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Consumer value co-creation in online business : the case of global travel services
Smaliukiene, Rasa; Lai, Chi-Shiun; Sizovaite, Indre - In: Journal of business economics and management 16 (2015) 2, pp. 325-339
Persistent link: https://www.econbiz.de/10011515954
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Creating shopper value : co-creation roles, in-store self-service technology use, and value differentiation
Turner, Tobin; Shockley, Jeff - In: Journal of promotion management : JPM 20 (2014) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10010399904