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Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi; Kirikoshi, Toru - In: Health care management science 11 (2008) 4, pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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Scheduling medical residents at Boston University School of Medicine
Cohn, Amy; Root, Sarah; Kymissis, Carisa; Esses, Justin; … - In: Interfaces : the INFORMS journal on the practice of … 39 (2009) 3, pp. 186-195
Persistent link: https://www.econbiz.de/10003864592
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An empirical study for medication delivery improvement based on healthcare professionals' perceptions of medication delivery system
Mazur, Lukasz M.; Chen, Shi-jie Gary - In: Health care management science 12 (2009) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10003818578
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Characteristics of physicians who frequently see pharmaceutical sales representatives
Alkhateeb, Fadi M.; Khanfar, Nile M.; Clauson, Kevin A. - In: Journal of hospital marketing & public relations 19 (2009) 1, pp. 2-14
Persistent link: https://www.econbiz.de/10003820122
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Dealing with excessive off-label drug use : liability vs. patent prolongation
Felder, Stefan; Olbrich, Anja - 2009
liability threat reduces the demand for off-label use, giving manufacturers an appropriate incentive to invest in extended … approval. By contrast, patent prolongation does not affect physicians' prescription decisions and increases the likelihood of …
Persistent link: https://www.econbiz.de/10003847110
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Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model
Singh, Ramendra - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10003872256
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Prescription drug advertising and patient compliance : a physician agency approach
Armantier, Olivier (contributor);  … - In: Advances in economic analysis & policy 6 (2006) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10003379645
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Pharmakologisches Casemanagement: mehr Qualität und Wirtschaftlichkeit in der Arzneimittelversorgung
Glaeske, Gerd - In: Arzneimittel-Supply-Chain : Marktsituation, aktuelle …, (pp. 107-127). 2009
Persistent link: https://www.econbiz.de/10003918815
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Effects of diabetes, patient age, and health insurance provider on the number of drugs ordered or provided per physician visit in the USA
Pontes, Manuel C. F.; Pontes, Nancy M. H.; Tashiro, Sanae; … - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 143-153
Persistent link: https://www.econbiz.de/10003929464