Aguiar, Luis; Peukert, Christian; Schaefer, Maximilian; … - 2022
activity. The extent of shadow profiling Facebook may engage in is similar on privacy-sensitive domains and across user … made data protection and privacy a major policy concern. When surfing the web, consumers leave digital traces that can be … used to build user profiles and infer preferences. We quantify the extent to which Facebook can track web behavior outside …